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“Holy Grail”
1. [count] or holy grail : something that you want very much but that is very hard to get or achieve.

“A unique platform that provides Australians’ the chance to acquire very special and unique items they otherwise would never be able to obtain”

UNLCKD was created by a group of friends that have come together with a shared love for high-end collectibles and street culture. Our idea is simple – to provide a dedicated platform for enthusiasts like us to connect, exchange, enjoy benefits and discounts from our favourite retail partners and attend events that benefit and promote the community of collecting. 

Inspired by our own journeys in the world of collecting, we realised that there was a need for a platform that goes beyond buying and selling. We wanted to build a community where like-minded individuals could come together, celebrate the culture, and have the opportunity to give back to the community that has given us so much joy.

Drawing on our collective experience in both the online marketplace and the world of collectibles, we set out to create a unique website that not only facilitates amazing offers from our retail partners but also promotes education, collaboration, and dialogue among enthusiasts. We firmly believe that by fostering a sense of community and generosity, we can help nurture the next generation of collectors and streetwear aficionados.

With our platform, we aim to streamline the process of acquiring highly sought-after collectibles, making it accessible to everyone. Whether you’re a seasoned collector looking to share a prized possession or someone who is just getting started, this is the place for you. 

“Our goal is set on acquiring, and offering collectible pieces that are so rare, that they have never been owned by another Australian, period.”

UNLCKD® /LOYALTY REWARDS PROGRAM DESIGNED FOR THE MODERN COLLECTOR/
UNLCKD® /LOYALTY REWARDS PROGRAM DESIGNED FOR THE MODERN COLLECTOR/
UNLCKD® /LOYALTY REWARDS PROGRAM DESIGNED FOR THE MODERN COLLECTOR/
UNLCKD® /LOYALTY REWARDS PROGRAM DESIGNED FOR THE MODERN COLLECTOR/
UNLCKD® /LOYALTY REWARDS PROGRAM DESIGNED FOR THE MODERN COLLECTOR/
UNLCKD® /LOYALTY REWARDS PROGRAM DESIGNED FOR THE MODERN COLLECTOR/